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Información general Estadísticas salarios del profesión "Social Media Manager en "
90 000 $ Salario promedio mensual
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Associate Media Director
Publicis Groupe, Puerto Madero, Autonomous City of Buenos Aires
Company DescriptionPGD is the global HUB of Publicis Groupe, which specializes in providing support to the digital operations of large clients/companies on a global level. As part of our growth plan for 2021, we are diversifying our portfolio, seeking to integrate both the operational and strategic part, focusing on guaranteeing a 360º operation with our clients.Job DescriptionThe Media Associate Manager reports directly to the Media Director, ensuring that teams work as required by the agencies and follow the Publicis Global Delivery standard processes and guidelines. Also, must work to identify improvement opportunities, update processes and creatively develop new initiatives, projects and methodologies to improve the overall operation. This is a role with massive impact in two different scopes:Co-owning, building, developing, and expanding one or more digital disciplines (such as Paid Search, Paid Social, Programmatic, E-commerce, SEO), as well as offline disciplines like (National Video, Local TV & Radio, Print & OHH, OLV), constantly reviewing team needs, regarding platform trainings, internal initiatives, and organizational climate, to make sure teams work happy and smoothly.Leading agency support focused team of about 3 Supervisors with their corresponding activation/operations teams.QualificationsBachelor’s Degree in Business administration, Marketing, Economics, or Advertising preferred.2 years in team management/leading.4 years of experience managing multiple digital media platforms, including bid’s management, campaign management/optimization, or digital media operations platforms.KnowledgeEnglish C2 ProficiencyDigital ecosystem.Digital media practices.Marketing and Media workflows.Media strategy.Digital Media operations.Project Management, it’s a plus.
Integrated Media Sr. Manager - South Cone
Visa, Buenos Aires, Autonomous City of Buenos Aires
Company DescriptionAs the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.You're an Individual. We're the team for you. Together, let's transform the way the world pays.Job DescriptionWe are seeking a Sr. Manager to lead our omni channel media campaigns and strategy in South Cone to drive business results and innovation and performance. The role will be responsible for leading all omni-channel media, strategy, planning, execution, optimization and reporting. This person will also be responsible for digital excellence, ensuring all digital channels are activated with the best practices and guidelines. The position reports to Latin America Senior Director of Media and Digital based in Miami. The main stakeholders of this role will be the marketing team in South Cone, divided in consumer and client marketing. This person will partner with marketing, business leads and agencies, driving high visibility media plans. The role offers a strong intersection of media and digital evangelist for South Cone as well as media guru, ensuring all plans are built and activated using the most efficiency and successful channels, partners and formats. This person needs to be able to lead measurement conversation, understanding the media funnel for business and for brand metrics. The role also requires passion for creating capabilities and developing the Visa Team on the newest and more effective media strategies, business acumen and strong communication and leadership skills.Lead omni channel media campaigns for Visa direct campaigns or joint campaigns for our clients (banks, merchants, fintechs). From strategy to results, with strong performance mind set.Be the point of contact for the media agencyUnderstand and lead conversations and strategy around the ever moving scenario of media recommendation.Strong media optimization mindsetStrong accountability for the success of the plans and full activation in all channelsDesign social conversation, own channels updatesResponsible for all media legal approvals and data privacy for the plansBe digital evangelist for the region and stay abreast of key media and digital trends.Create and deploy a Media/Digital Center of Excellence to support local marketing teams to excel in new ways of marketing including media, content and digital best practices, training, guidance, Global deploymentsManage CRM plans and deploy Acquisition strategy in local marketsDeepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.Define and reinforce media quality standards for brand safety, viewability, verification and fraud reductionWork with multiple stakeholders, marketing leads, clients, regional and global teamsDaily execution of the campaigns in partnership with the performance team for media optimization and A/B testingDeploy innovation projects and test different publishers and new partners/technologiesWork in partnership with the marketing team to deploy brilliant content leveraged to each channel (offline, digital, social)Partner with cross functional teams, agency and media partners to drive seamless executionStrong communication skills to brief agency partners, media publishers and network partners to develop effective media plans and breakthrough programsPartner with Analytics team to define clear campaign goals and with the performance team to execute media accordingly.Manage multiple work streams, drive flawless execution and have a passion for testing & learning.Drive innovation and optimization across media ecosystem in service of helping to evolve Visa’s go-to-market approach.Collaborates with internal Marketing/IT/Product and external agency functions on the development and implementation of marketing toolsQualifications8+ years of marketing/agency/media/digital experience, with planning expertise across the entire campaign ecosystem (from brief, to planning, media sufficiency, media split, channel planning, media execution including OTV, cable, digital, different DSPs and programmatic, PMPs, SEO, social media, format best practices, agency/client relationship, deals negotiation and performance)5+ years of experience leading digital campaigns at a digital agency or in the industry at a highly digital and consumer centric companyIn-depth knowledge marketing campaign planning & execution, agency briefing/de-briefings, being comfortable at analyzing campaign ideas, media planning, digital plans (programmatic, social & search buying and optimization), assets and owned channels tagging, In-depth knowledge of digital media & content latest best practice including best publishers, formats, executionUnderstand how media impacts a consumer decision journey (from awareness, consideration, conversion, advocacy)Experience working closely with major publishers such as Facebook, Google, Twitter, TV networks, Cable networksDeep understanding of programmatic buying and media technology platforms.Good understanding of performance digital marketing and full-funnel executionExperience content optimization (DCO)Excellent communication skills to work at different levels of the organization, across the region, with global teams, agencies and partners.Fluency in Spanish and English.Experience in credit card, payment or banking industry a plusAdditional InformationPhysical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, and reach with hands and arms.Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law